Privacy Policy

Last updated: 24 September 2026

EmergingThread ("we," "us," "our") operates emergingthread.com. This policy explains what personal information we collect, how we use it, and your rights regarding that information, in accordance with India's Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable IT Rules.

1. Information We Collect

Information you provide directly:

Name, email address, phone number, shipping/billing address
Payment information (processed securely via Razorpay — we do not store your card/UPI details)
Order history and preferences
Communications with our support team

Information collected automatically:

Device and browser information, IP address
Browsing behavior on our site (via cookies — see Section 5)
Shopify's built-in analytics (page views, cart activity)

2. How We Use Your Information
We use your information to:

Process and fulfil your orders, including shipping and payment processing
Send order confirmations, shipping updates, and customer service communications
Improve our website, products, and customer experience
Send marketing communications (only with your consent — you can opt out anytime)
Comply with legal and tax obligations (e.g., GST invoicing)

3. Sharing Your Information
We share your information only with:

Shopify — our e-commerce platform provider, which hosts our store and processes orders
Razorpay — our payment gateway, for secure payment processing
Courier/logistics partners — to deliver your orders
Legal authorities — where required by law

We do not sell or rent your personal information to third parties for their marketing purposes.

4. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, and as required under Indian tax and business record-keeping laws (typically [X] years for transaction records).

5. Cookies
Our website uses cookies to:

Keep items in your cart
Remember your preferences
Understand site traffic and usage patterns

You can disable cookies through your browser settings, though this may affect site functionality.

6. Your Rights
Under the DPDP Act, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (subject to legal retention requirements)
Withdraw consent for marketing communications
Lodge a grievance with our Grievance Officer (see Section 8)

7. Data Security
We use industry-standard security measures, including SSL encryption on our website, to protect your personal information. Payment data is handled entirely by Razorpay's PCI-DSS compliant infrastructure — we never store your full card or banking details.

8. Children's Privacy
Our website is not intended for individuals under 18. We do not knowingly collect personal information from minors.

9. Changes to This Policy
We may update this policy periodically. Changes will be posted on this page with an updated "Last updated" date.

10. Contact Us
For questions about this policy or your personal data, contact us at support@emergingthread.com.